The foundations of digital media marketing course will provide foundational and introductory skills and understanding of the digital media marketing profession. This course serves as a prerequisite course for the Certificate in Digital Media Marketing, but is open to everyone. The certificate program will prepare students to be able to effectively and efficiently manage marketing campaigns through digital media outlets. The course is designed to serve both small businesses as well as marketing professionals. Topics covered in this course will cover the foundations of digital media marketing, using Search Engine Optimization (SEO), Search Engine Management (SEM), social media marketing, creating online marketing campaigns, and building content.