Social Media Marketing Strategy for Nonprofits & Small Businesses

This 4-hour course introduces nonprofit organizations and small business owners to the fundamentals of social media marketing strategy. Participants will learn how to align social media efforts with organizational goals, identify and engage target audiences, select the most effective platforms, and create compelling content that drives awareness and engagement. The course also covers best practices for content planning, brand storytelling, and using basic analytics to measure performance. Emphasis is placed on practical, cost-effective strategies that can be immediately implemented to strengthen online presence and community impact.