Build practical, job-ready customer relationship management (CRM) skills using Salesforce, one of the world’s leading CRM platforms. Learn how organizations use CRM technology to strengthen customer relationships, streamline business processes, and make data-driven decisions. Participants will gain hands-on experience navigating Salesforce as an end user, understanding core data structures, managing customer information, exploring basic administration and automation tools, and creating reports and dashboards that turn data into actionable insights.
Key Skills Covered:
- CRM fundamentals and business applications
- Salesforce navigation and user workflows
- Customer and organizational data management
- Salesforce data models and relationships
- Basic administration and process automation
- Reports, dashboards, and data-driven insights