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Using Insights to Make Business Decisions

ID : 75087   
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The key to a successful business is to develop a brand that truly resonates with your customers. You need to be able to define who your consumers are and what role your product plays in their lives. But how do you know what questions to ask that will help you better understand your customers and drive your business? How do you get the answers? Once you have data, how do you mine it to get to actionable insights? This training provides a foundation for learning how to ask the right questions about your brand and leveraging information to help answer those questions and make business decisions.
In This Course You Will Learn:
  • Key questions that aid brand planning
  • The meaning of Marketing Insights
  • Identifying different sources of information and where to find them
  • How to gain consumer and marketing insights by spotting patterns in sales data, customer data and big data
  • Understand the difference between qualitative and quantitative marketing research and understanding when to use each technique
  • Using consumer and marketing insights to guide decision making
  • Planning and budgeting for Insights

Class Details

3 Sessions
Weekly - Tue, Wed, Thu

EpiCenter - Business Development

Danielle Vona 

Class Price: 


Registration Closes On
Tuesday, May 1, 2018 @ 12:00 AM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
5/1/2018 - 5/3/2018 Weekly - Tue, Wed, Thu 6:00 PM - 9:00 PM Clearwater, EpiCenter - Business Development  Map, Room: EP-ET1326 Danielle Vona