Skip to main content

Building a Competitive Brand Strategy

ID : 75088   
« back to classes page
A critical component of the marketing process involves developing your brand position in the marketplace, which requires careful consideration and decisions regarding your target consumer and brand differentiators. Leveraging the Brand Pyramid framework, this training will show you how to create a compelling brand story that resonates with consumers and serves as the basis for your marketing efforts.
In This Course You Will Learn:
  • The foundation for building your Brand Positioning
  • How to select your target audience
  • Understanding your competition and selecting points of difference
  • How to develop your Brand Story through the use of Brand Pyramid
  • How to define your brand’s guardrails/guidelines

Class Details

3 Sessions
Weekly - Tue, Wed, Thu

EpiCenter - Business Development

Danielle Vona 

Class Price: 


Registration Closes On
Tuesday, May 15, 2018 @ 12:00 AM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
5/15/2018 - 5/17/2018 Weekly - Tue, Wed, Thu 6:00 PM - 9:00 PM Clearwater, EpiCenter - Business Development  Map, Room: EP-ET1326 Danielle Vona