A critical component of the marketing process involves developing your brand position in the marketplace, which requires careful consideration and decisions regarding your target consumer and brand differentiators. Leveraging the Brand Pyramid framework, this training will show you how to create a compelling brand story that resonates with consumers and serves as the basis for your marketing efforts.
In This Course You Will Learn:
- The foundation for building your Brand Positioning
- How to select your target audience
- Understanding your competition and selecting points of difference
- How to develop your Brand Story through the use of Brand Pyramid
- How to define your brand’s guardrails/guidelines