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PROGRAM SPOTLIGHT: Professional Certificate in Digital Media Marketing (non-degree) The certificate training program in digital media marketing is one of a kind in the Tampa, St. Pete, Clearwater area. It prepares students to be able to effectively and efficiently manage marketing campaigns through digital media outlets. The courses are designed to serve both small businesses as well as marketing professionals. Topics covered in this course will cover the foundations of digital media marketing, using Search Engine Optimization (SEO) and Search Engine Management (SEM), social media marketing (including Facebook, Twitter, LinkedIn, Instagram, YouTube, and more!) , and pay-per-click methods.